About US
Not Your
Churn-and-Burn Agency
At The Bold Edition™, we don’t churn out content — we curate it. Every strategy, design, and post is crafted to reflect your boldest edition.
We keep it aesthetic, intentional, and true to your vision — because when your presence feels real, your audience doesn’t just notice. They connect.
Beyond 'Good Enough'
Because 'Good Enough' Wasn't Cutting It
I’ve been on the other side of agencies that didn’t get it. The ones who churn out generic content, miss the details, and leave brands feeling misunderstood.
The truth? You can’t teach taste. If an agency isn’t culturally plugged in, aesthetically driven, and strategically sharp, no amount of explaining will make it click.
That’s why I built The Bold Edition — a boutique creative studio that just gets it. Because your brand deserves more than 'good enough'. It deserves its boldest edition.
When Enough Was Enough
At my last job, it was me and one other person running the entire marketing department for a top plastic surgery + med spa practice. The workload? Let’s just say it could’ve kept a whole team busy.
At the same time, we were working with “big agencies” who were getting paid double (sometimes triple) what I made — yet somehow producing less, with half the attention to detail. The girls that get it, get it. The girls that don’t? They were the agencies.
That contrast gave me clarity. I realized I could do this on my own — and do it better. More importantly, I wanted the freedom and authority to set my own standard, while giving brands the care and creativity they actually deserve.
The Bold Edition was born from that moment — proof that bold, intentional work doesn’t come from scale. It comes from attention, taste, and vision.
We partner with brands ready to step into their boldest edition —
with strategy, storytelling, and design that can’t be ignored.
ABOUT THE FOUNDER
Hello, I'm Callista Hansen
Culture-obsessed creative, chronic Uber Eats-er, & your brand’s boldest hype-woman.
I grew up with social media in my DNA. Facebook by 5th grade. Instagram by 7th. Hours binge-watching beauty & lifestyle creators on YouTube (hours my mom surely thought were wasted) — but actually career training. That “hobby” taught me how to spot trends, tell stories, and create content that sticks.
With 3+ years of experience and a degree in Journalism & Media Studies from San Diego State, I’ve learned how to spot trends before they peak, analyze data, and tell stories that matter. My journalism background sharpened my ability to ask better questions and turn curiosity into content that resonates. Today, I combine strategy, aesthetics, and audience psychology to help brands show up boldly.
At The Bold Edition, your brand isn’t one of many — it’s a priority. You get my full attention, my sharpest strategies, and my creative obsession to make your brand not just seen, but remembered. Because bold work isn’t about doing more — it’s about doing it better.
ABOUT THE FOUNDER
Hello, I'm Callista Hansen
Culture-obsessed creative, chronic Uber Eats-er, & your brand’s boldest hype-woman.
I grew up with social media in my DNA. Facebook by 5th grade. Instagram by 7th. Hours binge-watching beauty & lifestyle creators on YouTube (hours my mom surely thought were wasted) — but actually career training. That “hobby” taught me how to spot trends, tell stories, and create content that sticks.
With 3+ years of experience and a degree in Journalism & Media Studies from San Diego State, I’ve learned how to spot trends before they peak, analyze data, and tell stories that matter. My journalism background sharpened my ability to ask better questions and turn curiosity into content that resonates. Today, I combine strategy, aesthetics, and audience psychology to help brands show up boldly.
At The Bold Edition, your brand isn’t one of many — it’s a priority. You get my full attention, my sharpest strategies, and my creative obsession to make your brand not just seen, but remembered. Because bold work isn’t about doing more — it’s about doing it better.
Presence isn't Optional.
It's Essential.
Bold isn't Louder.
It's Sharper.
'Good Enough'
Ends Here.
This Is Your
Bold Edition
THE BOLD EDITION PHILOSOPHY
Confidence is Timeless/
Bold Looks Different for Everyone
Intention Over Impulse/
This Is the Bold Edition
At The Bold Edition, philosophy drives practice. Confidence, intention, and presence aren’t just ideals — they’re the foundation of every strategy, design, and story we create.
FOREVER INSPIRED BY
01. Elevated Rituals
02. Space
03. Skin of All Ages
04. Interiors
05. Travel
Get on the List for
This Really Great Thing
Locavore pitchfork hashtag dreamcatcher post-ironic tattooed thundercats neutra affogato chia kinfolk. Skateboard craft beer.
Name
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